Posted by Michael on May 25th, 2010
The Swiss Airlines Miles & More loyalty program offers several credit card bundles through a special website. The promise is that these cards allow you to collect frequent flyer miles and provide interesting bonuses to you. I got intrigued and thought: Let’s investigate a bit.
My interest was piqued as these cards have an interesting side effect: Miles do not expire anymore, provided you use one of the credit cards at least once a month. But is it really worth switching credit cards? The starter offer , called “classic” costs 120CHF annually. The next tier cards are Classic Plus at 180CHF, Gold at 300CHF and Platinum at 700CHF annually. With Classic Plus and Gold, you receive a flight voucher for the full annual membership – so your upfront cost is zero, provided you can use the voucher. With the Platinum card, you receive a voucher for 300CHF.
Cost and benefit:
Let’s approach this mathematically. First, we need to figure out some of the things that aren’t so clearly stated on the web site. While we know what the offer costs (120CHF/year or more), and how many miles you get (up to 1.25 miles/2CHF spent with the “classic” offer, up to 1.5/2 CHF, and up to 1 mile/CHF for Platinum), we don’t really know how much a mile is really worth. So, how much is a mile worth?
As it turns out, not all that much: €0.0073 on average, according to a Lufthansa publication from 2008 [source], that’s just about 1 Swiss centime. For the Swiss branch, I could not find comparable information, but took two samples instead: For goods on promotion in the Swiss Airlines store, I arrived at 0.0079CHF/mile. Looking at award air travel, I came to 0.0105CHF/miles (details). Sounds about right, so let’s take this last figure.
So, the math is simple. There are two things we need to compare: The cost of having these cards, and the benefit we’re receiving from them. If benefit minus cost is positive, we’re good. If not, we’re wasting good money.
| Offer |
Annual cost |
Break-even |
Break-even
with flight voucher |
| Classic |
120 |
16700 |
n/a |
| Classic Plus |
180 |
25850 |
0 |
| Gold |
300 |
34125 |
0 |
| Platinum |
700 |
57719 |
29125 |
|
|
|
|
That means: At the very minimum, you have to spend 16700.00 CHF annually just to break even with the Classic offer. Upper tier cards look a little better, as the ValuePack allows you to reclaim the annual fee in flight vouchers from Swiss.
If you’re flying with Swiss on your personal account, the flight voucher option might make things interesting, at least for the classic plus and gold offers. Not so much for the Platinum card, but then, if you have a platinum card, you probably couldn’t care less.
Here’s a graph of what your bonus will be, given your annual spending and assuming none of it is in foreign currencies:

Variable costs: In reality, things are more complicated! Miles and More credit cards charge a (rather steep) 2.5% service fee for all purchases effected in a currency other than CHF. This variable cost depends on the ratio (r) of foreign purchases contained in v, charged with a service charge (f) of 2.5%. If you’re like me, that ratio is rather high, as you use your credit card mostly abroad and other means of payment at home.
As the 2.5% service fee rapidly eat up your <1% bonus, you have to be careful not to purchase too much in foreign currencies. The limits are as follows:
| Offer |
Maximal percentage foreign purchases |
| Classic |
26.2% |
| Classic Plus |
26.2% |
| Gold |
31.5% |
| Platinum |
42.0% |
The amount of foreign purchases allowed depends on your annual volume, but in a non-intuitive way: For the ClassicPlus and Gold cards, the relation is opposite from the Classic and Platinum cards, as the latter always have an annual fee.

Summary: Now, what should I do?
What I am NOT considering in this analysis are soft factors, such as the good feeling holding a platinum card, or the various hard-to-quantify benefits provided by the cards, such as the non-expiry of miles. The ValuePack also offers 5 stays in Swiss Airways lounges at a reduced price, but in my opinion, there are good alternatives to that. I have limited myself here to those benefits that are readily convertible into money.
All things considered, neither the Classic nor the Platinum cards look particularly attractive, as they have fixed, non-redeemable annual costs. The platinum card does accrue bonus miles faster, but that only gets interesting at annual volumes above 140000CHF, so this is definitely for persons with a larger purchase portfolio.
The recipe to make the most of your card then is to take the Gold set, pay as much as they let you with it in Switzerland, but spend the least possible amount in foreign currency. Finally, use the CHF300 voucher for a flight, or else you’re endangering your profits.
What did I learn from this myself? On average, my credit card bills have 51% of foreign currency purchases. With this ratio, none of the M&M cards is attractive for me. I will stick for the time being with my PostFinance MasterCard, which offers 0.5% bonus on all purchases, but only charges 0.9% on foreign currency transactions. On the other hand, I’ll have to be careful to not let my miles expire.
Talk back to me, I am interested in your opinion!
Appendix: Methods
Estimation of value of M&M miles:
Swiss Airlines promo on goods acquired with Miles: 1 mile = 0.0079 CHF. Currently, the Swiss Airlines online shop sells a Deuter backpack for 20′000 miles. The shop states the price of this backpack at CHF 179.-. That’s a little blown up, a price search shows this backpack to have a mean street price of CHF 158.70. Ergo: 1 mile = 0.0079 CHF
Award flight with Swiss: 1 mile = 0.0105CHF. Basis: Flight BSL<>LAX in Y costs 1259CHF excluding taxes and service fees (as priced by Swiss Airlines). The same flight could be obtained as an award using 2 * 60000 miles.
Calculation of break-even point without foreign currency purchases:
The variable we’re observing is the annual total volume of purchases (v).
Benefits: You receive an annual bonus (b) of e.g. 1000 miles for the classic option. You also make 1.25miles/2CHF spent (let’s call this fraction i for “toMiles”). We need to compare money with money, however, that’s where the factor o (for toMoney) comes in.
benefits = o (iv + b)
Fixed costs: The annual fee (c) is a fixed cost. There are variable costs, we come to that in a minute.
cost = c
Now, we can find out how much money we need to spend to break even:
o(iv + b) = c
or: v = c – ob / oi
Model including variable costs:
o (iv + b) = fpv + c
where f: service fee on foreign currency, p: ratio of foreign currency purchases
Maximal allowed ratio of foreign currency:
p = (oi + (ob – c) / v ) / f
tech, words | No Comments »